Blog Posts
How Burger King’s ‘Whopper Tattoo’ campaign perfectly merges marketing and public relations
When launching a new product, brands have traditionally relied on a set of well-established communication strategies to reach their target audience and generate buzz. While traditional methods like distributing press releases, hosting media events and even handing out...
How Foord Leveraged Their Owned Media Superbly This Week
While Foord Asset Management is not a client of ours, we believe in acknowledging excellent work when we see it. This week, Foord has demonstrated how effectively leveraging owned media can make a significant impact, particularly in the B2B space. In a previous blog...
Harnessing the Power of Impact Reports for Your Business
At Decusatio Investor Communications, we believe that Impact Reports are more than just documents—they are a crucial piece of owned media that businesses should invest in to strengthen stakeholder engagement. In today's landscape, where transparency and accountability...
ESG Funding: Revitalising the South African Media Sector Through ESG Funding
As someone who has spent a significant part of my career as the editor of Finweek and later as the MD of Moneyweb before it was de-listed from the JSE, I've witnessed firsthand the transformative shifts that have taken place within the South African media sector. In...
Owned Media: A Strategic Investment for South African Businesses
In today’s rapidly evolving digital landscape, South African businesses must strategically manage their communication channels to maintain a competitive edge. Investing in owned media assets is an essential part of this strategy, providing long-term benefits and...
PLAYBACK: Invest in India Webinar
India is one of the fastest-growing economic powers in the world today and it playing an increasingly important role in economic and political matters across the globe. South Africa and India have long-enjoyed a tight bond across political, social and economic...
Does intimidation factor into your communications plan?
One of the more challenging aspects of doing business in South Africa is the propensity of people to “mobilise” (Read “weaponise”) special interest or political groups against businesses. This could take various forms but some of the more common include: The...
How to Get Started with Your PR Strategy without an agency
We recently unpacked 4 reasons why you seriously should consider a PR strategy, but we don’t just want to tell you why it is important – we want to tell you how to get started. Before you even think about employing an agency, we would encourage you to do some work...
4 reasons why you should seriously consider a PR strategy
In today's fast-paced, information-driven world, having a robust public relations (PR) strategy is no longer a luxury but a necessity for businesses of all sizes. Whether you’re a startup or an established company, effective PR can help shape your brand's narrative,...
Meet The Management – RH Bophelo
How do JSE-listed small and medium-sized businesses share their story with potential investors when there is limited analyst coverage and business media newsrooms have limited capacity? This has been an ongoing challenge for businesses listed on the JSE and Cape Town...
Meet The Management – Altvest Capital CEO Warren Wheatley
Our “Meet The Management” series gives investors and other stakeholders the opportunity to meet the people behind the businesses. This includes those listed on the JSE, Cape Town Stock Exchange (CTSE) and A2X. In our latest interview, CEO Marc Ashton speaks to Warren...
Crafting Impactful Impact Reports: Essential Don’ts for Organisations
Impact reports serve as a powerful tool for organisations to communicate their social, environmental, and economic contributions to stakeholders. As a public relations company dedicated to enhancing communication strategies, Decusatio Investor Relations recognises the...
Crafting Impactful Impact Reports: Essential Do’s for Organisation
In today's business landscape, transparency and accountability are paramount. Impact reports serve as a powerful tool for organisations to communicate their social, environmental, and economic contributions to stakeholders. As a public relations company dedicated to...
Leveraging Social Media in Public Relations: The Old Mutual Case Study
In today's interconnected world, the power of social media in shaping public perception and influencing brand reputation cannot be overstated. Recent events involving Old Mutual and the Molefi pension fund matter serve as a poignant example of how social media can...
Media In Focus: Neesa Moodley and the Daily Maverick
As a former financial journalist and editor with Finweek and Moneyweb, I have always been intrigued by the question of what makes a good journalist … and conversely, what people think the life of journalist is really like. “But don’t journalists just write stories –...
Leveraging Exhibitions for Media Coverage: A Strategic Approach to Effective Communications
In the world of business, being visible is crucial for expanding your enterprise. Amplifying a business profile hinges on a well-crafted communications strategy. It's not only about the message you convey but also the manner and platforms through which it's...
Navigating Pitfalls: Using ChatGPT as a PR Professional
If creating content is your bread and butter – is using Artificial Intelligence (AI) tools ethical? This is a question we have been confronted with since the inception of ChatGPT as an AI tool specifically. For us, the short answer is yes – if you remember to use it...
Unlocking Investor Confidence: Mastering the Art of Communicating Sustainability Initiatives.
Mastering the Art of Communicating Sustainability Initiatives.
Mastering Effective Communication: Three Step Recipe to Success
Discover how implementing effective processes can elevate your PR strategies, improve collaboration, and ensure consistent results. Learn practical tips for integrating processes seamlessly into your workflow.
Unlock Success: Embrace Processes for Effective PR Strategies
Discover how implementing effective processes can elevate your PR strategies, improve collaboration, and ensure consistent results. Learn practical tips for integrating processes seamlessly into your workflow.
Strategic PR Networking: Unlocking the Power of LinkedIn in 2024
PR professionals seem to be leaving ‘X’ in 2023 – but how can we leverage the benefits of the Twitter we used to know on other social media platforms? Professionals are exploring new avenues to replace traditional platforms in the rapidly evolving landscape of PR...
Unlocking Success in 2024: The Power of Data-Driven Storytelling in PR Strategies
As we dive into the new year, our commitment to optimising client services led us to analyse all the latest trends and reports in the PR industry. A standout theme emerged — data; its acquisition and application are paramount for effective communication in 2024....
CLIENT FEATURE: Solana Energy Social Impact Story
In a groundbreaking Supplier Development collaboration, Solana Energy has joined forces with Absa Corporate and Investment Banking (CIB) to bring solar energy to the forefront of social impact initiatives. This partnership ensures access to sustainable energy for...
Selecting a Public Relations (PR) or Investor Relations (IR) advisory partner in 2024
Our CEO Marc Ashton provides insight into selecting a Public Relations (PR) and Investor Relations (IR) advisory partner
Client Feature: Newzroom Afrika / Campaigning for Cancer
Our client Campaigning for Cancer was featured on Newzroom Afrika with CEO Lauren Pretorius being interviewed by Stephen Grootes. Campaigning for Cancer wants to raise awareness amongst consumers around end-of-year changes by medical aid schemes and insurers to...
Meet the Youth Content Collective (YCC)
How do young photographers, videographers, artists and sound engineers break into the world of Content Creation? The Youth Content Collective (YCC) partnering on your Communications strategy of course! A major challenge for young South Africans looking to break into...
Ginen Moodley writes for Top Empowerment
As a professional services firm, it is imperative that you position yourself as a thought leader and industry expert to help differentiate your services from your peers. By delivering high-quality opinion pieces in the media, you are able to build credibility –...
LAUNCH: New Blossom Care site
Our team love being able to support high-impact projects and we enjoyed assisting with the media work for the launch of the new Blossom Care Solutions site in Gugulethu. Blossom Care Solutions - which works closely with our Decusatio Impact Investment Solutions team -...
Meet The Management – Heartwood Properties
Our latest "Meet The Management" interview features John Whall, CEO of Heartwood Properties which is listed on the Cape Town Stock Exchange. Heartwood Properties was founded by entrepreneurs with extensive property development experience and a passion for the...
Client Feature: Newzroom Afrika
How does South Africa respond to the youth unemployment crisis? Nelly Mohale, head of Decusatio Human Capital Solutions joined Newzoom Afrika to discuss this critical topic. She joined University of Johannesburg Economics Professor, Miriam Altman as they unpacked...