Media Relations

Why Media Relations Matter

We have worked with a variety of businesses including those listed on the JSE, the Cape Town Stock Exchange (CTSE), venture capital businesses in South Africa and companies looking to position themselves as industry thought-leaders through strategic Public Relations (PR) activations. 

Media relations is an indispensable component of our PR service offering at Decusatio Investor Communications. We understand the importance of building and maintaining relationships with media outlets, journalists, and influencers to generate positive coverage for your brand or organisation.

We will walk the journey with you from high-quality media training to the development of press releases and thought leadership pieces. From there, we have a proven track-record of asssiting businesses with securing placements across leading business publications including Business Day, Moneyweb, Daily Maverick, Financial Mail and others.

Our focus on both earned and paid coverage aims to grow awareness and enhance your reputation in the market.

Media relations is more than just securing coverage; it’s about increasing brand awareness, credibility, and reputation. By securing positive media coverage, you can reach new audiences, build relationships with key influencers, and establish yourselves as thought leaders in your industry.

Pitching Stories

Our team crafts compelling story angles and pitches them to journalists, media outlets, and influencers to secure media coverage for our clients. We identify unique narratives that resonate with your target audience and capture the attention of the media.

Coordinating Media Opportunities

 We arrange and coordinate media interviews, press conferences, and other media opportunities to help our clients build relationships with the media and secure positive coverage. We ensure that your key messages are effectively communicated and your brand is represented in the best possible light.