Blog Posts
How Burger King’s ‘Whopper Tattoo’ campaign perfectly merges marketing and public relations
When launching a new product, brands have traditionally relied on a set of well-established communication strategies to reach their target audience and generate buzz. While traditional methods like distributing press releases, hosting media events and even handing out...
How Foord Leveraged Their Owned Media Superbly This Week
While Foord Asset Management is not a client of ours, we believe in acknowledging excellent work when we see it. This week, Foord has demonstrated how effectively leveraging owned media can make a significant impact, particularly in the B2B space. In a previous blog...
Harnessing the Power of Impact Reports for Your Business
At Decusatio Investor Communications, we believe that Impact Reports are more than just documents—they are a crucial piece of owned media that businesses should invest in to strengthen stakeholder engagement. In today's landscape, where transparency and accountability...
ESG Funding: Revitalising the South African Media Sector Through ESG Funding
As someone who has spent a significant part of my career as the editor of Finweek and later as the MD of Moneyweb before it was de-listed from the JSE, I've witnessed firsthand the transformative shifts that have taken place within the South African media sector. In...
Owned Media: A Strategic Investment for South African Businesses
In today’s rapidly evolving digital landscape, South African businesses must strategically manage their communication channels to maintain a competitive edge. Investing in owned media assets is an essential part of this strategy, providing long-term benefits and...
PLAYBACK: Invest in India Webinar
India is one of the fastest-growing economic powers in the world today and it playing an increasingly important role in economic and political matters across the globe. South Africa and India have long-enjoyed a tight bond across political, social and economic...
Does intimidation factor into your communications plan?
One of the more challenging aspects of doing business in South Africa is the propensity of people to “mobilise” (Read “weaponise”) special interest or political groups against businesses. This could take various forms but some of the more common include: The...
How to Get Started with Your PR Strategy without an agency
We recently unpacked 4 reasons why you seriously should consider a PR strategy, but we don’t just want to tell you why it is important – we want to tell you how to get started. Before you even think about employing an agency, we would encourage you to do some work...
4 reasons why you should seriously consider a PR strategy
In today's fast-paced, information-driven world, having a robust public relations (PR) strategy is no longer a luxury but a necessity for businesses of all sizes. Whether you’re a startup or an established company, effective PR can help shape your brand's narrative,...
Meet The Management – RH Bophelo
How do JSE-listed small and medium-sized businesses share their story with potential investors when there is limited analyst coverage and business media newsrooms have limited capacity? This has been an ongoing challenge for businesses listed on the JSE and Cape Town...