Blog Posts
Leveraging Social Media in Public Relations: The Old Mutual Case Study
In today's interconnected world, the power of social media in shaping public perception and influencing brand reputation cannot be overstated. Recent events involving Old Mutual and the Molefi pension fund matter serve as a poignant example of how social media can...
Media In Focus: Neesa Moodley and the Daily Maverick
As a former financial journalist and editor with Finweek and Moneyweb, I have always been intrigued by the question of what makes a good journalist … and conversely, what people think the life of journalist is really like. “But don’t journalists just write stories –...
Leveraging Exhibitions for Media Coverage: A Strategic Approach to Effective Communications
In the world of business, being visible is crucial for expanding your enterprise. Amplifying a business profile hinges on a well-crafted communications strategy. It's not only about the message you convey but also the manner and platforms through which it's...
Navigating Pitfalls: Using ChatGPT as a PR Professional
If creating content is your bread and butter – is using Artificial Intelligence (AI) tools ethical? This is a question we have been confronted with since the inception of ChatGPT as an AI tool specifically. For us, the short answer is yes – if you remember to use it...
Unlocking Investor Confidence: Mastering the Art of Communicating Sustainability Initiatives.
Mastering the Art of Communicating Sustainability Initiatives.
Mastering Effective Communication: Three Step Recipe to Success
Discover how implementing effective processes can elevate your PR strategies, improve collaboration, and ensure consistent results. Learn practical tips for integrating processes seamlessly into your workflow.
Unlock Success: Embrace Processes for Effective PR Strategies
Discover how implementing effective processes can elevate your PR strategies, improve collaboration, and ensure consistent results. Learn practical tips for integrating processes seamlessly into your workflow.
Strategic PR Networking: Unlocking the Power of LinkedIn in 2024
PR professionals seem to be leaving ‘X’ in 2023 – but how can we leverage the benefits of the Twitter we used to know on other social media platforms? Professionals are exploring new avenues to replace traditional platforms in the rapidly evolving landscape of PR...
Unlocking Success in 2024: The Power of Data-Driven Storytelling in PR Strategies
As we dive into the new year, our commitment to optimising client services led us to analyse all the latest trends and reports in the PR industry. A standout theme emerged — data; its acquisition and application are paramount for effective communication in 2024....
CLIENT FEATURE: Solana Energy Social Impact Story
In a groundbreaking Supplier Development collaboration, Solana Energy has joined forces with Absa Corporate and Investment Banking (CIB) to bring solar energy to the forefront of social impact initiatives. This partnership ensures access to sustainable energy for...
Selecting a Public Relations (PR) or Investor Relations (IR) advisory partner in 2024
Our CEO Marc Ashton provides insight into selecting a Public Relations (PR) and Investor Relations (IR) advisory partner
Client Feature: Newzroom Afrika / Campaigning for Cancer
Our client Campaigning for Cancer was featured on Newzroom Afrika with CEO Lauren Pretorius being interviewed by Stephen Grootes. Campaigning for Cancer wants to raise awareness amongst consumers around end-of-year changes by medical aid schemes and insurers to...
Meet the Youth Content Collective (YCC)
How do young photographers, videographers, artists and sound engineers break into the world of Content Creation? The Youth Content Collective (YCC) partnering on your Communications strategy of course! A major challenge for young South Africans looking to break into...
Ginen Moodley writes for Top Empowerment
As a professional services firm, it is imperative that you position yourself as a thought leader and industry expert to help differentiate your services from your peers. By delivering high-quality opinion pieces in the media, you are able to build credibility –...
LAUNCH: New Blossom Care site
Our team love being able to support high-impact projects and we enjoyed assisting with the media work for the launch of the new Blossom Care Solutions site in Gugulethu. Blossom Care Solutions - which works closely with our Decusatio Impact Investment Solutions team -...
Meet The Management – Heartwood Properties
Our latest "Meet The Management" interview features John Whall, CEO of Heartwood Properties which is listed on the Cape Town Stock Exchange. Heartwood Properties was founded by entrepreneurs with extensive property development experience and a passion for the...
Client Feature: Newzroom Afrika
How does South Africa respond to the youth unemployment crisis? Nelly Mohale, head of Decusatio Human Capital Solutions joined Newzoom Afrika to discuss this critical topic. She joined University of Johannesburg Economics Professor, Miriam Altman as they unpacked...
The Investment Case for GAIA
Infrastructure investing in South Africa is attracting a lot of interest as we look to grow as a country. Whether it is energy, water, fiber, healthcare, road, or rail - there are a wide variety of issues that need tackling. GAIA Group is an infrastructure business...
Learnings from The Business Show Africa 2023
Do you struggle with an ice-breaker when attending a professional networking event or conference? Our CEO Marc Ashton chatted to the Decusatio Head of Investor Communications - Ane Bresler. In this interview, Ane gives feedback on our attendance at the 2023 Business...
Meet the Management: Opportunities in BRICS
Our "Meet the Management" series gives our stakeholders and clients the opportunity to share some of their insights about what is happening in their industries and how they are responding to industry trends. South Africa recently hosted the BRICS Summit in Sandton and...
IN FOCUS: ESG and Water Projects in the media
As an extension to our "Meet The Management" offering, we have introduced a new element where our team will unpack articles or press releases which they have published in business media. In this first episode, Emma Montocchio our head of Impact Investments takes our...
Client Feature: Newzroom Afrika-Altvest
The latest business indexes out of various institutions show depressed business confidence by SMMEs, with RMB’s latest index registering another fall on the back of load shedding and rising interest rates weighing on profitability. Our partners from BizCash joined...
Client Feature: Hot 102.7 Business
The fluctuating exchange, rising interest rates, and volatile commodity markets have created an incredibly challenging operating environment for importers and exporters operating in South Africa. This presents both opportunities and threats when it comes to the...
Meet The Management: Altvest Capital
Altvest Capital is a Cape Town Stock Exchange listed business which has garnered much mediaattention and focus over the last 12 months as it sought to bring a "disruptive" access point for investing alternative assets. The company has brought 2 listings to market:...
Meet The Management: Alt Capital Partners
Venture Capital funding for African start-ups is forecast to reach a massive $2.8 billion this year - with even tennis star Serena Williams wanting in on the action! But – exactly what funding is out there, who is offering it and who is receiving the funds? Join...
Meet The Management: Kalon Venture Partners
What does it take to secure an investment from leading Venture Capital Firm Kalon Venture Partners? Kalon Venture Partners invests in and builds a portfolio of high-growth technology companies, with innovative business models, geared to existing and emerging...
Meet The Management: Alison Collier, Managing Director of Endeavor South Africa
Join us as we kick off a new series of Decusatio's Meet the Management, where Ntokozo Khumalo will be joined in conversation by executive teams of South Africa’s leading Venture Capital Firms. Ntokozo kicks off interviewing Alison Collier, Managing Director of...
Meet The Management: Homechoice International Plc.
HomeChoice International plc is a leading provider of retail and financial services to the mass market in southern Africa through two trading operations, HomeChoice (Retail) and FinChoice (Financial Services). The Group has serviced the expanding urban African female...
Meet The Management: The latest Investment Case for Capital Appreciation
Our "Meet The Management" series is back and it gives investors the chance to interact directly with the management teams behind JSE-listed businesses. In the first in the new series, we chat to the management team behind Capital Appreciation. Capital Appreciation is...