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Social media and gender: why the focus should be on agency, not empowerment

Social media and gender: why the focus should be on agency, not empowerment

by Ané | Sep 18, 2025 | Thought Leadership

When we discuss social media and women, the word “empowerment” often dominates the conversation. At first glance, it sounds positive, even uplifting. Yet, when we look deeper, empowerment often suggests that women are waiting for something to be given to them,...
Investor Communications Trends – August 2025

Investor Communications Trends – August 2025

by Marc Ashton | Aug 18, 2025 | Thought Leadership

Investor communications and marketing professionals in South Africa are navigating a rapidly evolving landscape where B2B marketing trends are reshaping how companies engage with stakeholders. From the growing role of digital channels to heightened expectations around...
What Is the purpose of creating an Impact Report?

What Is the purpose of creating an Impact Report?

by Marc Ashton | Aug 9, 2025 | Thought Leadership

In recent years, businesses have shown a growing curiosity: what is the purpose of an Impact Report? This question reflects a broader trend, especially as organisations in South Africa and beyond ramp up efforts around B-BBEE – such as Enterprise and...
Investor Communications and PR trends in South Africa – July 2025

Investor Communications and PR trends in South Africa – July 2025

by Billy Engelbrecht | Jul 31, 2025 | Thought Leadership

As we enter the second half of 2025, communications professionals are gearing up for a busy few months to see out the year. Whether you are a JSE or Cape Town Stock Exchange (CTSE) listed business looking to engage shareholders or you are a professional services firm...
PR bridges the gap: helping economists and executives tell better stories

PR bridges the gap: helping economists and executives tell better stories

by Ané | Jul 14, 2025 | Thought Leadership

Earlier this year, I attended a GIBS forum titled MONEY: The object of our desires. The engine of our genius. Humanity’s greatest invention, where Irish economist David McWilliams shared that economics is the story of humanity, yet too often it’s told through...
Are you factoring infographics into your PR and communications strategies?

Are you factoring infographics into your PR and communications strategies?

by Jade Hurst | Jul 14, 2025 | Thought Leadership

Use data-driven storytelling to strengthen your owned media Let’s be honest, most of us scroll through content without really taking anything in. With our attention spans being pulled in a hundred directions by fast, flashy content, it’s becoming more difficult to...
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