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Navigating Pitfalls: Using ChatGPT as a PR Professional

Navigating Pitfalls: Using ChatGPT as a PR Professional

by Ane Bresler | Apr 2, 2024 | Thought Leadership

If creating content is your bread and butter – is using Artificial Intelligence (AI) tools ethical? This is a question we have been confronted with since the inception of ChatGPT as an AI tool specifically. For us, the short answer is yes – if you remember to use it...
Unlocking Investor Confidence: Mastering the Art of Communicating Sustainability Initiatives.

Unlocking Investor Confidence: Mastering the Art of Communicating Sustainability Initiatives.

by Ane Bresler | Mar 27, 2024 | Thought Leadership

In today’s investment landscape, Environmental, Social, and Governance (ESG) factors are increasingly taking center stage. Investors are not just looking at financial performance; they’re also scrutinising how companies are addressing environmental...
Mastering Effective Communication: Three Step Recipe to Success

Mastering Effective Communication: Three Step Recipe to Success

by Ane Bresler | Feb 13, 2024 | Thought Leadership

In today’s fast-paced business world, effective communication is key to success. Whether you’re delivering an elevator pitch or a comprehensive annual presentation, the ability to convey your message clearly and compellingly can make all the difference....
Unlock Success: Embrace Processes for Effective PR Strategies

Unlock Success: Embrace Processes for Effective PR Strategies

by Ane Bresler | Feb 13, 2024 | Thought Leadership

In the realm of advertising and publicity, the saying rings true: “Advertising is what you pay for; publicity is what you pray for.” But with structured processes, you can turn prayers into tangible results. Discover the power of processes in enhancing your PR...
Strategic PR Networking: Unlocking the Power of LinkedIn in 2024

Strategic PR Networking: Unlocking the Power of LinkedIn in 2024

by Ane Bresler | Jan 24, 2024 | Thought Leadership

PR professionals seem to be leaving ‘X’ in 2023 – but how can we leverage the benefits of the Twitter we used to know on other social media platforms? Professionals are exploring new avenues to replace traditional platforms in the rapidly evolving landscape of PR...
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