Should Your Sales Team Manage Your Social Media?

by Marc Ashton | Feb 10, 2026 | Investor communications, Thought Leadership

I won’t lie. I have a love-hate relationship with Facebook and X (Twitter) when it comes to B2B communications. As the CEO of a B2B communications and investor relations agency, I’m probably about to commit marketing heresy, but here’s the question worth...

Social media and gender: why the focus should be on agency, not empowerment

by Ané | Sep 18, 2025 | Thought Leadership

When we discuss social media and women, the word “empowerment” often dominates the conversation. At first glance, it sounds positive, even uplifting. Yet, when we look deeper, empowerment often suggests that women are waiting for something to be given to them,...

South Africa’s most influential financial minds on social media – who’s winning?

by Marc Ashton | Feb 21, 2025 | Thought Leadership

I recently contributed to an article for the JSE Magazine which looked at which South African business leaders and financial sector players were utilising social media the best.  As somebody who works with businesses to refine their marketing messaging, it is always...

November Trends in Communications and Public Relations (PR)

by Marc Ashton | Nov 15, 2024 | Thought Leadership

What is occupying the minds of those responsible for managing Stakeholder Communications, Public Relations and Marketing in South Africa?  This is a subject that we obsess about, and we believe it is critical to use data to help inform our response to this question....

Leveraging Social Media in Public Relations: The Old Mutual Case Study

by Ané | Apr 16, 2024 | Thought Leadership

In today’s interconnected world, the power of social media in shaping public perception and influencing brand reputation cannot be overstated. Recent events involving Old Mutual and the Molefi pension fund matter serve as a poignant example of how social media...