HomeChoice International plc is a leading provider of retail and financial services to the mass market in southern Africa through two trading operations, HomeChoice (Retail) and FinChoice (Financial Services).

The Group has serviced the expanding urban African female middle-income mass market for more than 35 years. The Retail business is an omni-channel retailer offering a broad range of homeware textiles and related products, as well as electronics, home appliances, apparel and footwear through online channels, showrooms, sales agent networks, and mail-order catalogues. FinChoice is a digital FinTech business offering personal lending, value-added services and insurance products.

Both companies have a strong digital focus with 92% of all transactions fulfilled digitally in the Fintech business and 32% in the Retail business

Some key stats:

  • Annual revenue of R3.3 billion
  • Headline earnings of R171 million
  • 2 000 employees
  • 918 000 customers

Further details of these businesses are available on the company’s website, at:

Ntokozo Khumalo will introduce us to the Management team of this dynamic company. Join her on 15 November when she speaks to Shirley Maltz – Executive Chair, Paul Burnett – Group Finance Director , Sean Wibberley – Financial Services CEO as well as Chris de Wit – Retail CEO.



For more information on the “Meet The Management” series, you can connect with Marc Ashton