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4 reasons why you should seriously consider a PR strategy

4 reasons why you should seriously consider a PR strategy

by Ane Bresler | Jul 1, 2024 | Thought Leadership

In today’s fast-paced, information-driven world, having a robust public relations (PR) strategy is no longer a luxury but a necessity for businesses of all sizes. Whether you’re a startup or an established company, effective PR can help shape your brand’s...
Leveraging Social Media in Public Relations: The Old Mutual Case Study

Leveraging Social Media in Public Relations: The Old Mutual Case Study

by Ane Bresler | Apr 16, 2024 | Thought Leadership

In today’s interconnected world, the power of social media in shaping public perception and influencing brand reputation cannot be overstated. Recent events involving Old Mutual and the Molefi pension fund matter serve as a poignant example of how social media...
Navigating Pitfalls: Using ChatGPT as a PR Professional

Navigating Pitfalls: Using ChatGPT as a PR Professional

by Ane Bresler | Apr 2, 2024 | Thought Leadership

If creating content is your bread and butter – is using Artificial Intelligence (AI) tools ethical? This is a question we have been confronted with since the inception of ChatGPT as an AI tool specifically. For us, the short answer is yes – if you remember to use it...
Unlocking Investor Confidence: Mastering the Art of Communicating Sustainability Initiatives.

Unlocking Investor Confidence: Mastering the Art of Communicating Sustainability Initiatives.

by Ane Bresler | Mar 27, 2024 | Thought Leadership

In today’s investment landscape, Environmental, Social, and Governance (ESG) factors are increasingly taking center stage. Investors are not just looking at financial performance; they’re also scrutinising how companies are addressing environmental...
Mastering Effective Communication: Three Step Recipe to Success

Mastering Effective Communication: Three Step Recipe to Success

by Ane Bresler | Feb 13, 2024 | Thought Leadership

In today’s fast-paced business world, effective communication is key to success. Whether you’re delivering an elevator pitch or a comprehensive annual presentation, the ability to convey your message clearly and compellingly can make all the difference....
Unlock Success: Embrace Processes for Effective PR Strategies

Unlock Success: Embrace Processes for Effective PR Strategies

by Ane Bresler | Feb 13, 2024 | Thought Leadership

In the realm of advertising and publicity, the saying rings true: “Advertising is what you pay for; publicity is what you pray for.” But with structured processes, you can turn prayers into tangible results. Discover the power of processes in enhancing your PR...
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