by Marc Ashton | Aug 26, 2024 | Thought Leadership
While Foord Asset Management is not a client of ours, we believe in acknowledging excellent work when we see it. This week, Foord has demonstrated how effectively leveraging owned media can make a significant impact, particularly in the B2B space. In a previous blog...
by Marc Ashton | Aug 22, 2024 | Thought Leadership
At Decusatio Investor Communications, we believe that Impact Reports are more than just documents—they are a crucial piece of owned media that businesses should invest in to strengthen stakeholder engagement. In today’s landscape, where transparency and...
by Marc Ashton | Aug 10, 2024 | Thought Leadership
As someone who has spent a significant part of my career as the editor of Finweek and later as the MD of Moneyweb before it was de-listed from the JSE, I’ve witnessed firsthand the transformative shifts that have taken place within the South African media...
by Marc Ashton | Aug 8, 2024 | Thought Leadership
In today’s rapidly evolving digital landscape, South African businesses must strategically manage their communication channels to maintain a competitive edge. Investing in owned media assets is an essential part of this strategy, providing long-term benefits and...
by Marc Ashton | Jul 26, 2024 | Thought Leadership
One of the more challenging aspects of doing business in South Africa is the propensity of people to “mobilise” (Read “weaponise”) special interest or political groups against businesses. This could take various forms but some of the more common include: The...
by Ane Bresler | Jul 1, 2024 | Thought Leadership
We recently unpacked 4 reasons why you seriously should consider a PR strategy, but we don’t just want to tell you why it is important – we want to tell you how to get started. Before you even think about employing an agency, we would encourage you to do some work...
