by Marc Ashton | Aug 10, 2024 | Thought Leadership
As someone who has spent a significant part of my career as the editor of Finweek and later as the MD of Moneyweb before it was de-listed from the JSE, I’ve witnessed firsthand the transformative shifts that have taken place within the South African media...
by Marc Ashton | Aug 8, 2024 | Thought Leadership
In today’s rapidly evolving digital landscape, South African businesses must strategically manage their communication channels to maintain a competitive edge. Investing in owned media assets is an essential part of this strategy, providing long-term benefits and...
by Marc Ashton | Jul 26, 2024 | Thought Leadership
One of the more challenging aspects of doing business in South Africa is the propensity of people to “mobilise” (Read “weaponise”) special interest or political groups against businesses. This could take various forms but some of the more common include: The...
by Ané | Jul 1, 2024 | Thought Leadership
We recently unpacked 4 reasons why you seriously should consider a PR strategy, but we don’t just want to tell you why it is important – we want to tell you how to get started. Before you even think about employing an agency, we would encourage you to do some work...
by Ané | Jul 1, 2024 | Thought Leadership
In today’s fast-paced, information-driven world, having a robust public relations (PR) strategy is no longer a luxury but a necessity for businesses of all sizes. Whether you’re a startup or an established company, effective PR can help shape your brand’s...
by Ané | Apr 16, 2024 | Thought Leadership
In today’s interconnected world, the power of social media in shaping public perception and influencing brand reputation cannot be overstated. Recent events involving Old Mutual and the Molefi pension fund matter serve as a poignant example of how social media...
