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PR bridges the gap: helping economists and executives tell better stories

PR bridges the gap: helping economists and executives tell better stories

by Ané | Jul 14, 2025 | Thought Leadership

Earlier this year, I attended a GIBS forum titled MONEY: The object of our desires. The engine of our genius. Humanity’s greatest invention, where Irish economist David McWilliams shared that economics is the story of humanity, yet too often it’s told through...
Unlocking Success in 2024: The Power of Data-Driven Storytelling in PR Strategies

Unlocking Success in 2024: The Power of Data-Driven Storytelling in PR Strategies

by Ané | Jan 24, 2024 | Thought Leadership

As we dive into the new year, our commitment to optimising client services led us to analyse all the latest trends and reports in the PR industry. A standout theme emerged — data; its acquisition and application are paramount for effective communication in 2024....
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