by Ane Bresler | Sep 6, 2024 | Uncategorized
When launching a new product, brands have traditionally relied on a set of well-established communication strategies to reach their target audience and generate buzz. While traditional methods like distributing press releases, hosting media events and even handing out...
by Ane Bresler | Feb 13, 2024 | Thought Leadership
In today’s fast-paced business world, effective communication is key to success. Whether you’re delivering an elevator pitch or a comprehensive annual presentation, the ability to convey your message clearly and compellingly can make all the difference....
by Ane Bresler | Feb 13, 2024 | Thought Leadership
In the realm of advertising and publicity, the saying rings true: “Advertising is what you pay for; publicity is what you pray for.” But with structured processes, you can turn prayers into tangible results. Discover the power of processes in enhancing your PR...
by Ane Bresler | Jan 24, 2024 | Thought Leadership
PR professionals seem to be leaving ‘X’ in 2023 – but how can we leverage the benefits of the Twitter we used to know on other social media platforms? Professionals are exploring new avenues to replace traditional platforms in the rapidly evolving landscape of PR...
by Ane Bresler | Jan 24, 2024 | Thought Leadership
As we dive into the new year, our commitment to optimising client services led us to analyse all the latest trends and reports in the PR industry. A standout theme emerged — data; its acquisition and application are paramount for effective communication in 2024....