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Building YouTube into a Modern Communications Strategy

Building YouTube into a Modern Communications Strategy

by Emma Montocchio | Jan 26, 2026 | Investor communications

A few years ago, YouTube sat firmly in the marketing bucket for many organisations. It was viewed as a home for campaigns, brand videos or the occasional polished explainer. That framing no longer holds. Today, YouTube has become a core communications...
How to Get Your Software or Technology Product Featured in South African Business Media

How to Get Your Software or Technology Product Featured in South African Business Media

by Marc Ashton | Nov 21, 2025 | Investor communications, Thought Leadership

As a South African Public Relations (PR) and B2B Communications agency, one of the questions we’re asked most often is: “How do we get our software or technology solution featured in tier-1 business media?” It’s a fair question — but the...
6 considerations when picking a B2B Public Relations (PR) partner in South Africa

6 considerations when picking a B2B Public Relations (PR) partner in South Africa

by Billy Engelbrecht | Mar 4, 2025 | Thought Leadership

How does my business get PR (Public Relations) coverage in South African business media?  This is a question we often get asked in the early stages of our client engagement.  When it comes to building a solid reputation and establishing meaningful connections with...
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