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How much should I be investing in business-to-business communications and marketing? 

How much should I be investing in business-to-business communications and marketing? 

by Marc Ashton | Jan 13, 2025 | Thought Leadership

As we enter 2025, there is a renewed optimism in the air as economic and sentiment indicators suggest that South Africa may be turning a corner and Gross Domestic Product (GDP) growth could top 2%.  While there is still much work to be done to get our economy firing...
November Trends in Communications and Public Relations (PR)

November Trends in Communications and Public Relations (PR)

by Marc Ashton | Nov 15, 2024 | Thought Leadership

What is occupying the minds of those responsible for managing Stakeholder Communications, Public Relations and Marketing in South Africa?  This is a subject that we obsess about, and we believe it is critical to use data to help inform our response to this question....
Deal-making, “ESG” and the Springbok rugby private equity transaction

Deal-making, “ESG” and the Springbok rugby private equity transaction

by Marc Ashton | Oct 24, 2024 | Thought Leadership

Without a doubt, there are few transactions that have captured the South African public’s imagination as much as the potential sale of a 20% stake in a new commercial-rights company overseeing the national Springbok team to private equity firm Ackerley Sports...
October trends in South African Investor Communications

October trends in South African Investor Communications

by Marc Ashton | Oct 14, 2024 | Thought Leadership

At Decusatio Investor Communications, we regularly analyse data from our Google Analytics and other tools to stay attuned to the latest trends and topics shaping the Investor Relations (IR) and Public Relations (PR) landscape. Our insights help us understand what...
Aligning Your Social and Ethics Committee with a Strategic Communications Approach

Aligning Your Social and Ethics Committee with a Strategic Communications Approach

by Marc Ashton | Oct 4, 2024 | Thought Leadership

In today’s rapidly evolving business environment, companies are increasingly tasked with maintaining strong relationships with a wide range of stakeholders. This is where the collaboration between a company’s Social and Ethics Committee (SEC) and its communications...
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