Love is Blind Season 8: what the golden goblet teaches us about Public Relations

by Ane Bresler | Mar 14, 2025 | Thought Leadership

I recently got captivated by a golden goblet on Love is Blind; not because of what was inside it, but because of what it represents. Although this is the first season of Love is Blind that I’ve watched all the way through, I have to tell you that it’s not the...

Why LinkedIn should be your platform of choice in 2025

by Ane Bresler | Feb 13, 2025 | Thought Leadership

At the start of the year, you would have seen numerous trend pieces, and for us, LinkedIn stood out as a key platform — one that continues to shape professional engagement, thought leadership and brand visibility. In his recent contribution to JSE Magazine’s...

Reflect, refresh and reignite: taking stock of your communications before the new year

by Ane Bresler | Dec 9, 2024 | Thought Leadership

It’s the most wonderful time of the year! As businesses rush to wrap up projects and meet final deadlines, one crucial task often gets overlooked: communication strategies. The end of the year is the perfect opportunity to reflect on your efforts, bringing clarity and...

So, you want to be an industry thought leader?

by Ane Bresler | Nov 29, 2024 | Thought Leadership

In today’s content-driven world, industry thought leadership signifies not just expertise but also the power to influence and reshape conversations. True thought leadership isn’t about simply being knowledgeable, but about inspiring change, offering unique...

How Burger King’s ‘Whopper Tattoo’ campaign perfectly merges marketing and public relations

by Ane Bresler | Sep 6, 2024 | Uncategorized

When launching a new product, brands have traditionally relied on a set of well-established communication strategies to reach their target audience and generate buzz. While traditional methods like distributing press releases, hosting media events and even handing out...