Social media and gender: why the focus should be on agency, not empowerment

by Ane Bresler | Sep 18, 2025 | Thought Leadership

When we discuss social media and women, the word “empowerment” often dominates the conversation. At first glance, it sounds positive, even uplifting. Yet, when we look deeper, empowerment often suggests that women are waiting for something to be given to them,...

PR bridges the gap: helping economists and executives tell better stories

by Ane Bresler | Jul 14, 2025 | Thought Leadership

Earlier this year, I attended a GIBS forum titled MONEY: The object of our desires. The engine of our genius. Humanity’s greatest invention, where Irish economist David McWilliams shared that economics is the story of humanity, yet too often it’s told through...

Do SMEs need another digital solution or better communication skills?

by Ane Bresler | Jun 20, 2025 | Thought Leadership

I recently dusted off one of my old textbooks, Essentials of Corporate Communications, and got stuck on the opening paragraph of the introduction: “Communication is the lifeblood of all organisations: it is the medium through which companies large and small access the...

AI vs. PR Professionals: Why the Human Element Still Matters

by Ane Bresler | Apr 17, 2025 | Thought Leadership

Artificial Intelligence in PR: Help or Hindrance for South African Communicators? In South Africa’s evolving public relations (PR) landscape, artificial intelligence (AI) is no longer a futuristic concept — it’s here, it’s fast, and it’s...

Board reporting 101: Understanding Baseline, Cadence, Resources and Personalities

by Ane Bresler | Apr 10, 2025 | Thought Leadership

We recently facilitated a writing workshop for executives at one of the country’s leading banking groups, aimed at helping them align more effectively when preparing their board packs. Board reporting best practices go beyond simply presenting accurate data —...